You’ve probably been hearing about tactics. People are talking about tactics, everywhere. “I learned this great hack where you can get thousands of emails” “Let’s do CRO to our landing pages.” “Let’s A/B test our website buttons.” “I heard Lead Nurturing and Lead Magnets are awesome.” “Let’s add a referral option to our app and go viral.” First you have to find your process and then identify your tactics. It’s very easy to get distracted by all these tactics you’ll find on the web. Probably most of the content you find on growth is wrong because most of the content is about tactics.
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