No results found for your search
Forbes post links to an infographic with new stats on Factors That Influence Startup Success:
Giving away free stuff is one of the best ways to generate interest. I have experienced this as trade show booths. People will go gaga for something free, even if they wouldn't give a second thought to buying something ten times the value.
That is especially true if the free something is unusual. Personally, I like to collect pens at live events so I can easily find the sites and phone numbers of people I spoke with, but it is the unique personalized products that get everyone to visit a booth.
Wow - Didn't know that only 2.7% of startup founders graduated college, but it totally makes sense.
I knew it would be low, but I didn't expect it to be THAT low. Something else that surprised me was how little VC money goes into products & services and even electronics.
This infographic is nonsense. Click through the sources at the bottom. A Business Insider article from 2011? A 404? It seems like they googled "startup success/fail reasons" and cobbled together a graphic. 2.7% College Graduate and 33% Other? Not buying it, sorry.
Oh mannnn... That's garbage.
I think it's important to show people that your startup is above average. I mean, offering them something without asking for anything in return is one of the best way to actually get that organic interest from people.
Great info and loved the data and visuals about the US startup scene.
I can't agree more.
I don't think this only applies to the freemium model either. Giveaways can be extremely effective for spreading word of mouth, getting traffic and getting people talking about you on social media.
We just launched a giveaway today with Buzzstream, KISSmetrics, Rafflecopter, ManageWP and a list of other companies to put together a bundle of tools/services worth over $3k+.
Absolutely, you need to have make one good product "Free" and then you can easily generate money selling products related to that.
I agree to that... Here's another example of a giveaway - Flow Project Management Software Giveaway http://conversionade.com/giveaways/flow/
Different example but the same idea in this article on doing things with your side project https://growthhackers.com/articles/side-project-marketing-is-the-new-king
It's funny how this stuff tips over - this week I've had 3 conversations about exactly this and in one case we've made the decision to test taking a previously paid-for add-on and using it as a free giveaway.
Read an article on Medium about how Side Projects are really great as giveaways. The question to ask yourself is "Who is my customer, and what problems can I solve for him which are outside my product's capabilities". Interesting story of how unsplash.com was started by the team at Crew.
Here's a great example of startups giving away stuff for free in order to grow: http://bundle.growthteam.com/
(full disclosure, I helped create this).
Interesting. I wonder if this practice is good for designers? "Aggarwal says usually 100-200 designers respond, providing the client with designs to choose from in just one week."
Maybe I'm reading that wrong, but soliciting free spec work is pretty frowned upon in the design community because it cheapens everyone's work.
It appears to me that there are designers who have clients and demand who would never even consider doing spec work, and others who are trying to build a portfolio or pick up new clients who participate in design contests.
I saw a great post on how designers were wisely winning these contests. I'll see if I can find it.
This is a brilliant post on how designers use sites like Designhill to gain new clients without spending a lot of time on the free portion: http://www.thelogofactory.com/how-to-win-a-design-contest/
Designers can use them to gain a new client who can then use the platform to specifically request that designer the next time. While there is some downside to doing spec work this way, there is much more upside - particularly if a designer is not well-established and needs to find new clients.
Use the feedback box below if you have a question, comment or general feedback.
Your feedback has been sent.
Sweet! The link has been copied to your clip boardy board!
Flash isn't supported. Please copy the link manually.