Leave a comment

Forbes post links to an infographic with new stats on Factors That Influence Startup Success:

"From investment to funding and from pivots and scaling, exclusive startup growth stats that contribute to Startup Success."

 

 

  • DL

    David Leonhardt

    over 4 years ago #

    Giving away free stuff is one of the best ways to generate interest. I have experienced this as trade show booths. People will go gaga for something free, even if they wouldn't give a second thought to buying something ten times the value.

    • GG

      Gail Gardner

      over 4 years ago #

      That is especially true if the free something is unusual. Personally, I like to collect pens at live events so I can easily find the sites and phone numbers of people I spoke with, but it is the unique personalized products that get everyone to visit a booth.

  • BA

    Brittani Allred

    over 4 years ago #

    Wow - Didn't know that only 2.7% of startup founders graduated college, but it totally makes sense.

    • GG

      Gail Gardner

      over 4 years ago #

      I knew it would be low, but I didn't expect it to be THAT low. Something else that surprised me was how little VC money goes into products & services and even electronics.

    • JL

      Judd Lyon

      over 4 years ago #

      This infographic is nonsense. Click through the sources at the bottom. A Business Insider article from 2011? A 404? It seems like they googled "startup success/fail reasons" and cobbled together a graphic. 2.7% College Graduate and 33% Other? Not buying it, sorry.

  • RN

    Roxana Nasoi

    over 4 years ago #

    I think it's important to show people that your startup is above average. I mean, offering them something without asking for anything in return is one of the best way to actually get that organic interest from people.

    Great info and loved the data and visuals about the US startup scene.

  • RL

    Rob Lons

    over 4 years ago #

    I can't agree more.

    I don't think this only applies to the freemium model either. Giveaways can be extremely effective for spreading word of mouth, getting traffic and getting people talking about you on social media.

    We just launched a giveaway today with Buzzstream, KISSmetrics, Rafflecopter, ManageWP and a list of other companies to put together a bundle of tools/services worth over $3k+.

  • DH

    David Hansen

    over 4 years ago #

    Absolutely, you need to have make one good product "Free" and then you can easily generate money selling products related to that.

  • TC

    Tina Castro

    over 4 years ago #

    I agree to that... Here's another example of a giveaway - Flow Project Management Software Giveaway http://conversionade.com/giveaways/flow/

  • AD

    April Dunford

    over 4 years ago #

    Different example but the same idea in this article on doing things with your side project https://growthhackers.com/articles/side-project-marketing-is-the-new-king
    It's funny how this stuff tips over - this week I've had 3 conversations about exactly this and in one case we've made the decision to test taking a previously paid-for add-on and using it as a free giveaway.

  • MM

    Mithun Madhusudan

    over 4 years ago #

    Read an article on Medium about how Side Projects are really great as giveaways. The question to ask yourself is "Who is my customer, and what problems can I solve for him which are outside my product's capabilities". Interesting story of how unsplash.com was started by the team at Crew.

  • PG

    Paul Ghio

    over 4 years ago #

    Here's a great example of startups giving away stuff for free in order to grow: http://bundle.growthteam.com/
    (full disclosure, I helped create this).

  • EW

    Eliza Wright

    over 4 years ago #

    Interesting. I wonder if this practice is good for designers? "Aggarwal says usually 100-200 designers respond, providing the client with designs to choose from in just one week."

    Maybe I'm reading that wrong, but soliciting free spec work is pretty frowned upon in the design community because it cheapens everyone's work.

    • GG

      Gail Gardner

      over 4 years ago #

      Hi Eliza,

      It appears to me that there are designers who have clients and demand who would never even consider doing spec work, and others who are trying to build a portfolio or pick up new clients who participate in design contests.

      I saw a great post on how designers were wisely winning these contests. I'll see if I can find it.

      • GG

        Gail Gardner

        over 4 years ago #

        This is a brilliant post on how designers use sites like Designhill to gain new clients without spending a lot of time on the free portion: http://www.thelogofactory.com/how-to-win-a-design-contest/

        Designers can use them to gain a new client who can then use the platform to specifically request that designer the next time. While there is some downside to doing spec work this way, there is much more upside - particularly if a designer is not well-established and needs to find new clients.

SHARE
50
50