Most high-growth companies now have Growth Teams (e.g. Facebook, Uber). These teams have enormous potential… Creating a Growth Team isn’t as easy as it sounds. You’ll find many roadblocks coming your way and going lean (generating results with small money) is the first step to actually building a standalone team.
This article will walk you through the different steps involved in creating a Growth Team, from getting the management on board to getting a few big wins. While there are no best practices publicly available to the construction of Growth Teams, I’ve found that the next few steps are the most common paths.