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By combining an elegant integrated payments system with a distinctive conversation-triggering piece of hardware, Square has disrupted the credit card payments establishment while making credit card processing more accessible to small businesses everywhere. In only a few short years (they were founded in 2009), Square has skyrocketed to a rumored valuation north of $3.25 billion dollars and 600 employees.

  • AC

    Andrew Chen

    over 6 years ago #

    Another aspect that's worth noting is that Square does direct mail. It's something not a ton of digital companies are thinking about, but direct mail remains one of the best ways to reach SMBs. I remember getting a postcard mailed to me and thought it was really amazing. The postcard encouraged you to go to the Square website to get the dongle mailed to you also. Given that the CAC for acquiring SMBs is high - several hundred bucks in most cases - tactics like this actually make sense.

  • SE

    Sean Ellis

    over 6 years ago #

    Andrew's comment also appears if you click through to the main article as well as several other comments.

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