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Every new product or feature that is launched based on a community of users has the same chicken or egg problem. As long as there are not enough people to fuel the community, it will be difficult to attract and retain new users for this product or feature as the benefit of the community is small. We call this the Empty Room Problem.

In this post, I outline some activities that can help to overcome the Empty Room Problem and explain why a dedicated plan to gain initial traction for your social feature/network is so important.

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