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Brian Balfour talks with Andy Carvell (former growth at SoundCloud) as part of a 1 hour interview covering: - How he brought a web-first product to mobile - Activity notifications, rich push, and other techniques for driving mobile growth and retention - Andy’s “Mobile Growth Stack” for 2017 - Kicking off a growth function at SoundCloud - The retention metrics that mattered at SoundCloud - Retention benchmarks for mobile, by category - The difference between retention and engagement - Lessons learned in designing retention experimentation, and some surprising factors that affected listener retention - Breaking down month on month retention by segment - Other key proxy metrics that rolled up to retention - Push notification open rates vs attributed opens - The user psychology behind push notifications - The mobile tech stack: build or buy?

  • DG

    Dave Gerhardt

    over 2 years ago #

    Good stuff. @susanfsu.

    Now here's the real question: when are you launcing the Reforge/Coelevate podcast :) You have one subscriber right here waiting.

  • DH

    Dani Hart

    over 2 years ago #

    I agree with Andy's perspective on retention starting with onboarding. Set the expectations of a valuable product up front and retention will be that much easier.

    “From there, it was about giving users a good enough reason to come back and listen for another session. But, retention really starts with onboarding; if a user activated and had a good time with Soundcloud in the first one or two sessions, then the barrier for them to de-install the app or just never to come back was very low.”

  • DS

    Danavir Sarria

    over 2 years ago #

    Great post!

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