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From a distance, the social media looks to be a tool that can be used for brand awareness, at the most, but nothing that would guarantee you increased sales. However, social selling can change that. Social selling is all about finding and engaging with new prospects on social media platforms- mostly Facebook, Twitter and LinkedIn.

1. Choose the right social network to build your portfolio

2. Get into social groups and build a community for your brand

3. Go after the big fish; interact with the people behind big brands

4. Add value to conversations related to your business

5. Provide product information in the preferred content style

6. Go beyond the Platform to Connect With Your Prospects

7. Make use of native shopping carts

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