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Social media is becoming a Goliath opportunity for ecommerce brands.

With many platforms' recent updates making it even easier for customers to interact and make a purchase.

And the data backs it up too:

  • 60% of people say they discover new products on Instagram.
  • The top 500 retailers earned $6.5 billion from social shopping in 2017, up 24% on the year before.
  • 30% of online shoppers say they would be likely to make a purchase on a social media network.

A piece of this pie could be yours.

But success isn’t as simple as spitting out a few automated Instagram posts each day. Nor will it come from using last year’s tactics and ideas.

True social commerce requires dedicating time and resources into consistently showing up on social networks with the most up-to-date strategies. Resulting in quality content and frictionless, in-app buying.

So in this post, we go deep on exactly how social commerce can be a serious growth channel for your retail brand in 2019.