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With 190 million daily active users and growing, Snapchat is one of the most widely used social media in the US and worldwide.

Despite being adopted by 90 percent of all 13-24 year-olds and 75 percent of all 13-34 year-olds in the U.S., the platform still gets overlooked by many online advertisers, more keen to optimizing for more popular social media advertising such as Facebook Ads or Adwords.

The reason is simple, not so long ago, the ad manager used to not being as accessible as it is these days, and the advertising costs were too high for smaller media buyers. Both of these things have now changed.

What if you could get more clicks and impressions for less? That’s what many marketers advertising on Snapchat are reporting. Some of those who started to invest in this platform to reach their target market seriously achieved astonishingly low CPM and ROI.

How can you do it too? In this guide, you’re going to learn everything you need to start advertising on Snapchat like a pro from today.