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Snapchat is slowly becoming a viable marketing channels for both B2B and B2C businesses. In this playbook, we walk through how to find out if Snapchat is right for your business, and how to leverage it properly.

Although Snapchat is really easy to use, there’s still a lot you need to know if you want to ensure you’re utilizing it to its full potential. That’s exactly what you’re going to learn in this playbook.

Specifically, that includes:

1. Understanding the difference between snaps and stories 2. Snapchat basics: setting up Snapchat, Configuring Snapchat, Taking a snap, Adding contacts, Sending a snap 3. How to market on Snapchat in nine steps 4. What you should (and shouldn’t) be snapping 5. Growing your following 6. Measuring your success 7. Snapchat do’s and don’ts 8. Filters, lenses, and ads: 9. Sponsored Lenses 10. Snapchat Discover

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  • EM

    Eren Mckay

    over 3 years ago #

    Although I don't use Snapchat yet, it's always good to save these types of resources to advise clients.