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How can sitemaps help you get better insights, how to set them up? These are some of the questions that I tried to answer in this blog post. Over the last months I've been spending a lot of effort on different sitemap setups in order to perfect them and to learn what is impacting what. That's why this is getting close to a 'definitive' guide to sitemaps. Although we can all agree that the term is subjective.

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