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Should the long-term plan for your company be to build multiple products, or stick with just one offering? We looked at data from 512 subscription companies to determine what's more beneficial for growth.
I feel like the obvious answer would be more products = more revenue, but then you also have to consider the case for specializing in one product. Lots to consider.
Someone struggling with this question recently quoted Confucius "If you chase two rabbits you will lose them both." Definitely think this applies here!
That's a good way to put it! I think the data in this illustrates that really well. No rabbits in there though, unfortunately. ;)
Great read. Thanks for sharing!
You're welcome. :) Glad you found some value.
Author of the research here - happy to answer any questions that come up.
Important question @patticus and great article. Thanks!
Thanks for giving it a read, glad you found value. :)
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