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Exit surveys can provide valuable insights into why customers quit using your product giving you a grasp of the customer experience and the issues they dealt with along the way. Used properly, Net Promoter Score surveys can serve as highly effective tools for learning more about the perception of your product, service or business as a whole, letting you use the unlocked data to drive improvements. While it might seem pointless to survey departing customers on their likelihood of talking about your product to their friends, doing so can yield some fascinating insights, as well as a surprising amount of actionable data to help your business grow. In this article, we’ll explain why you should consider using NPS as your exit survey, from the unique benefits a short and simple survey provides to the discoveries you can make about improving retention using the collected data.

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