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A sales funnel is a consumer-oriented marketing model that illustrates a buyer’s theoretical path to purchasing a product or service. By understanding all the steps leading to a purchase, you can control the behavior of customers, unobtrusively stimulating their interest and encouraging them to buy.
In this article, we’ll take a close look at why the sales funnel is so important to a business and how to optimize your marketing plan with its help while solving the problem of poor lead conversion.

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