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If you’re looking to increase your sales—and aiming to do so through search—you have two options: SEO and PPC.
SEO best practices can get your content and landing pages displayed in organic results and answer boxes. But even “position zero” organic results appear below PPC ads—assuming your audience isn’t using ad blockers (in which case they don’t see PPC ads at all).

Both channels have their advantages, and both have their disadvantages. So which one should you choose?

To find out, we asked 58 marketers to tell us which channel generates more sales for their businesses (and/or their clients’ businesses).