Virtually anytime you conduct a search Google, you end up clicking on a certain link in the SERPs. Search engines are still the major website traffic drivers.
Given these facts, it’s not surprising that businesses are finally starting to understand the importance of SEO and investing in it extensively.
However, the greater competition online means that putting yourself in front of the right audiences has become more challenging.
Fear not, there are numerous ways to build a solid online identity and get yourself noticed. These tactics usually boil down to two key options- search engine optimization (SEO) and paid search (PPC). Both have a common goal- to increase your online visibility and generate more leads - however, they require completely different methodologies and deliver very different results.
So, how do you determine which tactic is better for your online presence? More importantly, can we combine SEO and PPC strategies to produce even better results?
Let’s dive in to find out.