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Virtually anytime you conduct a search Google, you end up clicking on a certain link in the SERPs. Search engines are still the major website traffic drivers.

Given these facts, it’s not surprising that businesses are finally starting to understand the importance of SEO and investing in it extensively.

However, the greater competition online means that putting yourself in front of the right audiences has become more challenging.

Fear not, there are numerous ways to build a solid online identity and get yourself noticed. These tactics usually boil down to two key options- search engine optimization (SEO) and paid search (PPC). Both have a common goal- to increase your online visibility and generate more leads - however, they require completely different methodologies and deliver very different results.

So, how do you determine which tactic is better for your online presence? More importantly, can we combine SEO and PPC strategies to produce even better results?

Let’s dive in to find out.

  • AS

    Atif Shahab

    9 months ago #

    SEO is a long term strategy whereas PPC gives instant results. So businesses which require urgent leads should opt for PPC first. But seo is a long term strategy. However, the reality is to survive digitally you need to do 360-degree marketing which can never be done all alone. Companies or startups like to outsource marketing with reputable agencies like Branex LLC. The greatest benefit is marketing according to new trends and tactics.

  • DS

    Darshan Shah

    9 months ago #

    Thanks for sharing such a wonderful and informative post about Digital Marketing World.

    From reading your post one can easily distinguise the difference between SEO and PPC. And according to me, I prefer SEO for my website.

  • ST

    sowmya t

    about 1 month ago #

    This is a wonderful article, Given so much information in it, These type of articles keeps the user's interest in the website, and keep on sharing more ... good luck.