There are various opinions from thought leaders when it comes to whether startups should invest in SEO efforts. While some seasoned entrepreneurs and marketing experts suggest not to rely on SEO when you’re a new startup. It takes time to see results from SEO.
You must work on building a reputation for your startup and put in a lot of effort in generating content. Although we agree that startups should not completely rely on SEO, but it’s something every startup should start working on from day one.
Over the years, we’ve seen that startups don’t integrate SEO as an important part of their early marketing strategy. They just assume that other digital marketing channels will produce fast and better results than SEO. The truth is SEO is the most effective digital strategy when you’re facing tough competition as a startup. It’s a long-term game plan. If you choose to use SEO as a strong building block for your startup, you won’t regret your decision once you start seeing the exponential growth in organic traffic.
So, how startups should approach SEO?
In this guide, we will share the best strategies and tips on the right ways to implement SEO strategies to your startup company. Before moving on to the strategies, let’s look at the benefits of SEO efforts for startups.