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You and I have a finite number of hours to use each day. But hiring a quality employee is a hassle. And trying to find one in a pinch is absurd. So what should a professional blogger like you do? One option is to outsource your SEO to an overseas marketer. With the right process in place, outsourcing your SEO is as simple as buying a book on Amazon. The problem is, it can be a challenge to find overseas marketers who won’t botch your process if you have never done it before. And as you probably know, if you do SEO, it can wreak havoc on your rankings on Google. Here is what we will cover, and what you may want to keep in mind, when outsourcing your SEO: 1. How to Treat Your Business Like Starbucks and McDonald’s. 2. Improving Your ROI By Outsourcing Your SEO. 3. When Should I Start Outsourcing My SEO? 4. What Processes Can You Outsource? 5. How Much Should I Pay When Outsourcing SEO? 6. Why We Recommend You Track Your Outsourcing.

  • JQ

    Jason Quey

    over 1 year ago #

    If you're like me, it is difficult to get everything you need done every day.

    Hiring is one of the most effective ways to get more done. However, like most things in life, it's not easy to start doing something and making it work right away.

    This is a solid article by my co-worker Henry Foster on how to scale up your operations through outsourcing (whether for SEO, or for any other day-to-day task). He shares some of our process on what works, and some advice on how to avoid our mistakes.

  • SM

    Shanelle Mullin

    over 1 year ago #

    Interesting discussion, but I would argue that outsourcing SEO is relevant to a much smaller segment than indicated in the article.

    • JQ

      Jason Quey

      over 1 year ago #

      Thanks for the feedback, Shanelle.

      Is there something more specific you were wanting to learn more about?

  • ED

    Edward Dennis

    over 1 year ago #

    Wait, "web design" is a part of SEO tasks?

    • JQ

      Jason Quey

      over 1 year ago #

      My understanding is it's related to UX + some technical SEO.

      I've been working on an SEO pricing survey, and was surprised how many web developers offer SEO as part of there plan.

      I bet @crestodina could speak more to the topic.

      • ED

        Edward Dennis

        over 1 year ago #

        Right, I think web design and web development are two different things. Those that do web design (UX, UI, etc.) may not necessarily be front-end integrators aka web developers; turning those pretty elements into HTML/CSS/JS.

  • TC

    Tad Chef

    over 1 year ago #

    You get what you pay for. When you outsource to Asia you risk that people who barely speak English will send spammy outreach messages on your behalf for example. Is it really worth it? Once you domain is burned on Google you may have to drop it altogether.

    When you want to do it like McDonald's - which is infamous for its low cost approach to employees (flipping burgers anybody?) you have the recipe for disaster. It's just like with fast food in general. It's unhealthy, destroys the planet and does not even taste good.

    • JQ

      Jason Quey

      over 1 year ago #

      "You get what you pay for" is a good framework, but one that's not always true.

      I've paid for online courses that cost $3K plus that was less valuable than an online course that was $300. I've also received free advice that was 20x better than advice I've paid for. In the end, I focus on was the time + money worth the investment.

      As for some of the other assumptions:
      1. People who barely speak English - You can screen for this if it's critical (which it sometimes is). And so far, I've found those in the Philippines write/speak excellent English.
      2. Send spammy outreach messages on your behalf - I've seen spammy emails from those in the US... And we address how to fix this in the article by giving them templates to use.
      3. Although I've only seen there work from the outside, @venchito15 and @jasonacidre both do excellent work and are overseas.

      • TC

        Tad Chef

        over 1 year ago #

        I doubt that you can pay @venchito15 or @jasonacidre McDonald's rates. I know both of them.

        When people outsource to Asia the McDonald's way they usually use Fiverr and the likes. There is a general low value approach to outsourcing.

        Heck, even people who want to "outsource" to me because I'm in Germany and they have a German site often do it in such a manner.

    • HF

      Henry Foster

      over 1 year ago #

      I think your point highlights the importance of SOPs. With a well-crafted set of instructions that have been thoroughly tested, generally you can avoid any major issues.

      However, if the directions aren't properly written, there's a good chance of major issues, or (at the minimum) delays/mistakes that cost you time/money.

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