Winning in Content Marketing, means you need to go further than just producing content for the sake of creating content.
It needs to appeal to the reader by helping them solve their problems, AND it needs to appeal to search engines, so you get a good ranking.
But how can you create content that ranks well in Google and other search engines and still appeals to your readers? That is where SEO Copywriting comes in.
It helps you to write content for people and at the same time optimising for Search Engines.
This article shows you how to get started.