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Did you know that 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority for the year? With stifling competition, it sure is one of the ways to keep attracting quality leads. But here’s the catch… Implementing SEO techniques make the best of us shiver with fear. A lot of it is due to the lack of a clear understanding of what SEO strategies can be applied to the business and what’s the way around them. If you are a B2B Marketers facing a similar challenge, we hear you. From tips on creating search relevant landing pages to optimizing your title, we’ve shared SEO best practices that B2B brands can leverage in 2019 and drive great results in our latest post.

  • GS

    Gabe Solberg

    7 months ago #

    Hey Taru thanks for the detailed post def some nuggets in there :) I did have a question on Landing Pages. Typically a landing page optimized to drive conversions i.e. leads are not content rich and do not have a whole lot of SEO value. How have you optimized landing pages to be effective from a CRO standpoint and still provide SEO value? (Outside of the 'Create Blog Posts & Link To Relevant Landing Pages' approach)

    • RS

      Ross Simmonds

      7 months ago #

      Hey Gabe! This is a great question. The best approach that I've seen is ensuring that the conversion oriented copy & CTA is above the fold and the SEO relevant content makes up the lower portion of the page. Once you get beyond the CTA; start thinking about what assets you can include in the page content to make it clickable.

      Example: Research, Case Studies, Stats, Quotes, Charts, Infographics, etc...

      All of these things CAN (if done correctly) be worth linking back too.

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