The COVID-19 pandemic in 2020 changed the whole world and made everyone accustomed to a new normal. And, despite the crisis in various industries, eCommerce is now very much alive. People will never stop buying: food, clothes, entertainment (and what else to do when you are locked up and cannot leave your house?), children’s goods and animal goods, and so on.
Of course, online sales’ rapid development has forced marketers to adapt to the new reality and revise their strategies. However, how to find out which businesses managed not only to survive but also to grow in such a challenging year?
OWOX analysts used Semrush service data to analyze the impact of Covid-19 on the online retail industry and find out the new trends on the market. Also, we asked influencers such as Nicole Leinbach Reyhle, Jason Goldberg, and Himani Kankaria to join us and discuss what has changed over the past year and what prospects are there for digital marketing in 2021.