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Have you dreamed about Pinterest transforming your business into a traffic-generating sales machine? Yet, despite your best attempts, does Pinterest remain a mystery to you?

Pinterest is unique among the social networks.

According to Shareaholic, Pinterest drives four times the referral traffic of Twitter, Google+, and LinkedIn combined. The engagement on Pinterest is a lot further reaching, too. And according to Wise Metrics, the half-life of a tweet is 24 minutes, and the half-life of a Facebook post is 90 minutes. But the half-life of a pin is a whopping 3.5 months!

And you don’t even need to have a single follower to get free traffic to your site.

Here’s a summary what we are tackling in this article:

Now then, let’s talk about how to use Pinterest for eCommerce and acquire new customers.

  • TB

    Tom Bukevicius

    8 months ago #

    Good article @jdquey. The stat about "pins without faces received 23% more saves than those with faces" was interesting and surprising. Would love your thoughts about it.

    • JQ

      Jason Quey

      8 months ago #

      I think w/B2C, people want to visualize themselves in the ideal lifestyle. I remember reading about a lift in sales when using clothing models w/o heads vs with heads.

      Do note while I love CRO, I'm a theorist, not a practitioner. :)

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