Finding insights and answers to questions in data is a key skill in product analytics. And developing this skill is the area where analysts usually see their growth potential.
However, I strongly recommend paying attention to another aspect of analytical work: communication skills. Key here is not only finding insights, but also turning them into projects and making sure they convert into real value for users.
This article provides a series of recommendations for product analysts, but it will be equally useful for product managers and executives who want to maximize the impact of analysts working in their teams.
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