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When you work in B2B and hear the word “seasonality”, you may think that this term is applicable to the B2C area exclusively. Black Friday sales, Christmas sales, special offers for hot summers and autumn holidays - those techniques exist to make the most out of B2C sales because they work.

However, this assumption is not exactly correct. We don’t exist in a vacuum. Your company is run by humans and sells to humans, who are affected by seasonality.

If you think that your audience doesn’t depend on seasonal shifts, it still makes sense to research a bit. Maybe you’re missing a very important season that can turn the tables on your sales.

Intrigued? Then, it’s time to find out what seasonality is and how it applies to your B2B sales and marketing.