If you haven’t been living under a rock somewhere in Silicon Valley, you’ve heard plenty of people champion the ideas of “growth” and “growth hacking”. After all, there’s no success in tech if graphs aren’t up and to the right. But we’ve reached a point where companies are so focused on that idea of “growth” that it’s lost all meaning, so the question is: Is growth hacking played out? Sean Ellis doesn’t think so. The first marketer at Dropbox and now founder and CEO of GrowthHackers.com coined the term “growth hacking” seven years ago to describe a new way to do marketing. Tired of jargon-laden marketing speak, Sean wanted to clear the clutter and figure out a framework for growth that was both testable and scalable.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter