We were honored to host Sean Ellis on the Inside Intercom podcast this week. Here are a few things we covered: 1. Why a freemium model isn't for everyone – a lesson he learned the hard way at Qualaroo 2. The essence of growth hacking; this phrase means different things to different people, but to Sean its a singular focus on growth through rapid experimentation across the full customer journey 3. The North Star Metric for quantifying the point where customers experience the value of your product 5. How most people don’t want to deal with the organizational challenges of running growth experiments. Instead they gravitate towards the top of the funnel, where it’s easier, but if you don’t go deeper into the funnel, you’re going to have a hard time being successful.
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