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We interviewed Sean Ellis, CEO of GrowthHackers and creator of growth hacking, and Morgan Brown, co-author of “Hacking Growth”, about their new book and much more.

We covered:

1.) How their new book, “Hacking Growth”, helps marketing, UX and product management professionals get better results

2.) Why most people’s definition of ‘growth hacking” is incorrect and what the term really means

3.) The role of qualitative data in the growth hacking process

4.) How a good user experience is not only compatible with growth hacking, but actually essential to its success

5.) The one situation where you should avoid applying growth hacking principles

Check out the full article and interview by clicking below.

  • OQ

    OJ Quevedo

    about 2 years ago #

    Big thanks to @sean, @morgan and @timiolotu for this interview. May this book smash the common misconceptions on what Growth Hacking really is — and discover how today's fastest growing companies drive breakout success. 👍🏼

  • MB

    Morgan Brown

    about 2 years ago #

    This was a fun interview to do with Timi. I think so often UX is pitted against growth, when in reality, they both should be working toward the same end. We go deep on some of the misconceptions and where growth and UX overlap and can work together to achieve growth goals.

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