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If you’re bootstrapped and have a lot more time than money, choosing SEO as a primary growth strategy is a solid choice.

When building a scale-out SEO strategy for a marketplace, you have to choose:

- Will you create the landing pages programmatically?
- Will you create the landing pages manually?

Our development budget was already capped out as it was dealing with product, so we couldn’t go the programmatic route. We’d MVP this SEO strategy by creating the initial batch of around 100 pages by hand.

  • DK

    Daniil Kopilevych

    6 months ago #

    Great SEO strategy and actionable tactics, thanks for sharing the story!

  • NF

    Nicholas Farmen

    6 months ago #

    Long-tail SEO landing pages work well. It's a great organic tactic.

  • AD

    Alex D

    6 months ago #

    Good post and solid looking strategy.

    Where do you link all your hub pages from (if anywhere)? Assuming you have 100+ of pages using the same format as domain.com/expertise/content-marketing-experts, do you literally just link them from your 'spoke' pages (i.e. blog post, which have relatively low authority compared to your other core pages)?

    • FP

      foti panagio

      6 months ago #

      They're not orphaned. I have them linked from all pages via the top nav dropdown. On the dropdown, I've exposed the top 10 most popular pages, and then a link to the index pages as well to help with crawlability.

  • MS

    Martijn Scheijbeler

    6 months ago #

    Great strategy & execution!

  • EP

    Elric Perm

    6 months ago #

    Great post

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