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Here’s the brutal truth:

More than 79% of generated leads will never convert. And that’s not because people are not interested in your product. In fact, one of the biggest reasons for this huge churn is the lack of sales lead management and lead nurturing.

Fortunately, these are the things you can affect.

The good thing for you is that more than 65% of B2B companies don’t have planned lead nurturing strategies at all. Luckily, that means that if you implement sales lead management and lead nurturing processes we will mention in this article, you will have a great competitive advantage over your competitors.

In other words, if more than 79% of your leads never convert (like for the most of the companies), you’re losing millions in revenue.

This can be changed through carefully planned sales lead management.

We’re here to see how to do that.

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