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When your goal is to increase sales, it’s easy to get hung up on those critical moments right before you clinch the deal.

Maybe you’re focused on:
- improving how you respond to sales objections
- honing your negotiation skills
- or perfecting the close

But your ability to close isn’t the only sales activity impacting your win-rate.

Although the final steps of your sales process are certainly vital, increasing sales starts with how you generate and manage leads and opportunities.

More specifically, one of the most important aspects of your sales strategy is how you find, qualify, and nurture your leads.

So, if you want to move leads through your pipeline more quickly, here’s what you need to know about sales lead management.

  • TE

    Tina Eaton

    6 months ago #

    Totally agree. It's such a huge waste of time polishing a lead that's just never going to be a good fit. Might as well spend that time tweaking your process to attract and better manage the *right* leads.

    • GR

      Gigi Rodgers

      6 months ago #

      I 100% agree. "Don't try to sell the unsellable" - that's how the saying goes and it's a GOOD saying.

  • JM

    jimi morison

    6 months ago #

    i also agree.this really waste of times

    • GR

      Gigi Rodgers

      6 months ago #

      The qualification of leads is usually the aspect that a lot of companies forget about, as they're just excited to get ANY lead at times. But when that sales funnel is optimized juuuust right and you ask the potential clients the right questions before jumping in - that's the golden sauce there.

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