When your goal is to increase sales, it’s easy to get hung up on those critical moments right before you clinch the deal.
Maybe you’re focused on:
- improving how you respond to sales objections
- honing your negotiation skills
- or perfecting the close
But your ability to close isn’t the only sales activity impacting your win-rate.
Although the final steps of your sales process are certainly vital, increasing sales starts with how you generate and manage leads and opportunities.
More specifically, one of the most important aspects of your sales strategy is how you find, qualify, and nurture your leads.
So, if you want to move leads through your pipeline more quickly, here’s what you need to know about sales lead management.