Heartbeat campaigns are email campaigns sent to a low percentage of your mailing list with the main intention of keeping your domain health intact.
This happens with brands when they have off-peak periods of not much promotional activity.
Besides safeguarding the domain health during inactivity, heartbeat campaigns provide lots of benefits.
Sending these campaigns in the interim period of the COVID-19 crisis will ensure that, when the dust settles down and all the brands can resume their regular mailing, your brand will be the one able to scale up on volumes the fastest!
Read on further here to know more about these campaigns and their varied benefits.