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To master retention, you must know what good retention is, how to break it down into actionable segments, and be willing to experiment to achieve sustainable growth.

  • NL

    Nathan Lippi

    over 5 years ago #

    Great video.

    Interesting point that measuring retention offers a way to tie squashing application bugs to a business-related metric.

    This might help motivate developers and stake holders to focus on quality, as it is is human nature to be more interested in adding features than fixing bugs.