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The 24 rules every growth hacker needs to understand to begin winning the growth game

  • MB

    Morgan Brown

    almost 5 years ago #

    This is great. My two favorite couplings:

    13. Everything in this world runs according to a system
    14. Every system can be beat

    18. Great marketers win
    19. "Organic growth" is almost always a lie

  • RS

    Rob Sobers

    almost 5 years ago #

    Nice quick read, though I disagree with most of your points.

    I'm kinda thinking your format is very intentional for virality--short, brazen, polarizing comments without any empirical data. I like it! :-)

    • AA

      Austen Allred

      almost 5 years ago #

      I'd be curious which points you disagree with

      • RS

        Rob Sobers

        almost 5 years ago #

        1. No one really cares about your product

        So Apple did care about Beats headphones, the product, when it paid $2.6 billion for it? Do people shop at Whole Foods because they like high prices? Do I care if HubSpot stops releasing features and I have to spend 2 months switching away?

        2. No one really cares about you

        I guess define "you"--if "you" is the marketer then I agree; if "you" is the brand, then I disagree, kinda for the same reasons above.

        8. The marketing tactics people complain about are the ones that work

        Work sometimes or really work? Cold calling on the whole doesn't work.

        9. Everyone clicks on ads

        Every data point I've seen shows otherwise, but I think this was just hyperbole.

        12. Proxies solve any scaling problem

        I don't quite understand this one.

        17. Good marketers cheat

        Define cheat. I don't *think* I'm cheating. Or maybe I'm not good. :)

        20. The greatest companies have all grown on the backs of spam

        Zappos, Amazon, Dropbox?

        23. All press is good press

        I've seen bad press damage reputation and cause massive headaches and create time sinks for execs. Ask Godaddy, Uber, or Sony about this.

        So, I guess technically not "most" :-)

        • ♔B

          ♔Leonardo Balboni♔

          over 4 years ago #

          How can you say no one cares about your product? Could you explain then when someone is looking or a health product that they are concerned on how it will effect their body?

        • JB

          Joseph Bentzel

          over 4 years ago #

          RS: In "violent agreement with you on this one. I've never seen more convoluted Orwellian 'growthspeak' in one page. JB

        • UM

          Uriah Maynard

          over 4 years ago #

          8. The marketing tactics people complain about are the ones that work

          Work sometimes or really work? Cold calling on the whole doesn’t work.

          Cold calling doesn't work? GroupOn would disagree. Google too. MANY businesses make a lot of money through cold calling. Good luck getting deep penetration in the small business market without it. It doesn't have to be your own company, but someone's got to be doing it. WordPress is by far the biggest CMS out there primarily because you can profitably build cheap, good-looking websites for small businesses on it, and I guarantee a large percentage of those sites are the result of cold calls by enterprising devs. Make your CMS too limiting and you'll lose out on all those devs who want to upsell serious custom work on the back of a quick and dirty site.

  • DL

    Dylan La Com

    almost 5 years ago #

    Fun read @austenallred. Curious to hear your experience with #12

  • LC

    Levent Cem Aydan

    almost 5 years ago #

    I loved this post, and I wanted to share it rig=ht away, however there are no sharing buttons in your posts. Why?

  • DD

    Davide Di Prossimo

    almost 5 years ago #

    This is one of the most wonderful things I have ever read in my life. Great job Austen! :-)

  • CD

    Charles David

    almost 5 years ago #

    Great list...I have an interesting idea for an headline for this list: "A Realist Approach to Growthhacking your Business"...:)

  • TW

    Talia Wolf

    almost 5 years ago #

    Great fun post to read.
    One of the most important rules: Everyone remembers how they feel.

    We don't remember the price or the reason we chose this product over the other, we remember the experience and how it made us feel.

  • BA

    Bayram Annakov

    almost 5 years ago #

    Liked this one :)))

    20. The greatest companies have all grown on the backs of spam
    21. Yes, all of them

  • TG

    Todd Giannattasio

    almost 5 years ago #

    Great list. I think my favorite is 8. The marketing tactics people complain about are the ones that work

  • FA

    Filiberto Amati

    almost 5 years ago #

    I think that : The marketing tactics people complain about are the ones that work.. in the short term, but risk diluting the brand and the profitability in the long run... Otherwise kudos!

  • GT

    Gareth Thomas

    almost 5 years ago #

    Some great points. Very interesting.

  • GF

    Gus Ferguson

    almost 5 years ago #

    "People hate problems more than they like solutions" - I love that one! Not sure I agree that everyone clicks on ads... If you're talking about traditional display advertising then I don't even see that any more due to adblocking software. Can't remember the last time I saw a banner!

  • HS

    Harshit Sharma

    over 4 years ago #

    My favorites are
    #15 On the Internet, no one knows you're a dog
    #16 People generally follow back

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