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Michelle Wetzler wrote this post on November 24, 2015 After years of working with hundreds of companies, I’ve learned a thing or two about what makes analytics projects successful. I’ve also watched many projects fail. The most common reason for failure might surprise you... Roles (explained in more depth in the article)

Role Deliverables
Project Lead Project plan with scope & timeline
Data Architect Data model and queries
Product Developer Implementation of tracking
Analyst(s) Generation of new business questions
Reporting Developer     Reports for your business