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Working closely with companies such as Uber, TaskRabbit, Blue Apron, and more, Rob has seen firsthand how businesses can thrive by building large communities of connected, loyal users — whether they are providing or making use of a service. In this post, he shares the building blocks of a successful, community-driven company, and how he identifies winning platforms in this area.

  • DL

    Dylan La Com

    over 4 years ago #

    Totally agree about network effects. They're a powerful growth lever not only because they improve the product, but also because they make it extremely hard for competitors to compete.

    We just added a Network Effects topic to GH that I've been digging into the last few days :D

  • CJ

    Carrie Jones

    over 4 years ago #

    Rob had a ton of great insight (a lot of it I had to edit out just for brevity's sake), and I know there are a lot of other VCs thinking about community right now. I know Tomasz Tunguz wrote about community and growth a few months back. Anyone know any others?

  • SB

    Shannon Byrne

    over 4 years ago #

    Also, number one is a huge focus for me right now for asongaday.co. I think I've done a good job to date, but could definitely use a bit of advice, especially on how to gather opinions and feedback without getting overwhelmed...if anyone else wants to chat about that. Support group, anyone? (kidding, not kidding).

  • SC

    Steven Chabot

    over 4 years ago #

    Anyone have some tips on actually meeting people? We have a city-by-city growth strategy, and I am getting great numbers. But I can't get people to want to come to the office to meet, even when we pay them.

    My product isn't really that inspirational, but it is necessary and there is a market for it. How do I encourage people to come visit me to talk?

    • CJ

      Carrie Jones

      over 4 years ago #

      Hey Steven, just be genuine and take a real interest in people. Take a look at what they bring to the table that they can teach YOU, not the other way around. And offer to meet them somewhere in their hood for coffee, don't expect them to make the trek to you unless they're a super-passionate power user. Even if it takes 2 hours out of your day, those conversations remind you of WHO you're building for and WHY you're building. It's always worthwhile.

    • SB

      Shannon Byrne

      over 4 years ago #

      Have you done much specific targeting and one-to-one outreach? I think people are generally flattered when they are approached to beta test something. Communicate exclusiveness and what their insight means for the future of the product. That's just my opinion though. :)

      • SC

        Steven Chabot

        over 4 years ago #

        We're way past beta, and our target market is not the standard early adopter profile. But I think I will try to reach out with some sense of exclusivity thanks.

  • DF

    Damon Felker

    over 4 years ago #

    I am if it is In San Diego ?

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