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This is one of the best podcast episodes ever on how to get your marketing podcast right.

A literal master class by Christopher Lochhead.

Some interesting things you will hear in this episode:
👉If you are a B2B business and you don't have a podcast - you are insane :)
👉Missionaries and mercenaries - you need to know which one are you!
👉Brands don't define a category, category design makes a brand
👉Is category creation a go-to-market strategy which gets redefined later by analysts and other players in the industry down the lane?

  • PL

    Paul Leslie

    3 days ago #

    I recommend this podcast. Great information about categories. "Categories make brands, not the other way around."