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Getting a peek at successful companies' Google Analytics is probably a secret wish of most entrepreneurs and marketers. Where does most of their traffic come from? How much is paid traffic? What type of content works best for them?
Some great tips there so long as you caveat the data you get form places like Alexa or Compete as incomplete at best.
I LOVE the storing emails in a google doc trick though.
I totally agree.
I always shake my head when people referencing Alexa/Compete data.
SEMrush and Site Explorer are definitely awesome tools. An old trick I use to do was use Google Keyword Tool and pop in the competitors URL and see what keywords were suggested. It would give insight to what Googles tools correlated the site with.
Wow, what a great article. It's amazing the information you can find on competitors/companies targeting similar markets, and it's surprising that people don't seem to look into this as much.
Interesting commentary. Another good resource is http://uxarchive.com/
I really like ux archive...and there are a couple other sites that offer a similar service, but I'm always left wanting to see the numbers behind the design -- how does it perform? Part of me thinks that as much as these sites are a great place for good ideas, they're also a place for bad ideas...realize that this comment is sort of off-topic though.
iSpionage is another crazy tool for competitive analysis.
Has anyone used this to find what paths are not saturated by competitors?
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