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Product marketers and managers know that there's an overwhelming amount of data out there to be had.

Data that can help them create more effective messaging for consumers.

Data that can help them save money and space when it comes to inventory.

And data that—and the end of the day—is really the key to achieving revenue optimization.

If you’re wondering what all the hype is around revenue optimization and how you can use it to tie your data to sales and profit—keep reading.

  • TE

    Tina Eaton

    29 days ago #

    "In fact, nearly 80 percent of consumers say they’ll only engage with an offer if it’s been personalized according to their previous activities."

    I bet plenty of us are doing it without even realizing it at this point...crazy.

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