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It costs 5 - 25 times more to attract a new customer than to retain an old one.

Your sales efforts have a success rate of 60 - 70 percent when selling to existing customers. That success rate drops to less than 20 percent when pushing your wares to new customers.

These stats show why customer retention is important to a business. And email is by far the best medium.

When done right, retention emails will keep customers engaged with the business.

In this post, we will show you how to write a retention email that customers will engage with, along with the 10 types of retention emails that boost customer loyalty and sales.