This post shows you how to find Acceleration, Engagement, and Activation events and use them to build dynamic trials based on in-app behavior.
If you're looking for a quick, scalable way to convert more leads you should read it now. 30-day trials are a great way to start a SaaS company. They are easy to setup and the trial expiration creates a “buy now” urgency.
But using the same 30-day trial for every customer isn’t as effective as putting
… the right purchasing incentives to …… the right customers at ……… the right time.
Don’t begin a timed trial until a customer completes Activation events – those a trial customer must complete or they won’t convert.
During the trial use marketing and sales to get customers to complete Engagement events – the key value-creating ones used by most of your customers.
Create early conversion and upsell incentives for customers who complete Acceleration events – “delight” events which indicate customers are getting tremendous value from your product.
The post has a step-by-step process complete with graphs and tables to show you how you can find your events.