According to the State Of Global Customer Service Report by Microsoft 54% of all consumers say that they have higher service expectations than they did just one year ago. It is evident from this statement that for a business to grow in the future, it must focus on continuous improvement in its customer service. There is no denying the fact that service experience has always played an important role in customer success, but its role in today’s digital era has become even more important. As it is quite rightly said by Doug Warner, former chairman of the board of J.P. Morgan & Co, “In the world of internet customer service, it’s important to remember your competitor is only one mouse click away.” This is where building your business strategy around customers and providing excellent service experience can be the key to success. And, with this post, we are going to help you do just the same.