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Most marketers are afraid of Reddit. Despite its huge traffic potential, marketers stay away. They rationalize with excuses: “They’re going to roast me and I’ll get banned” “The traffic quality must suck” “Redditors aren’t the type of people who would buy” “It’s too much time, the ROI is bad.” I don’t blame them. I'm one of those marketers. Si Quan Ong (SQ Ong) reached out to me and showed me how he was able to drive thousands of visitors on Reddit, post after post. So we had him share his strategy and his case studies on Grow and Convert so people can replicate his success.

  • GC

    Gennaro Cuofano

    over 1 year ago #

    This is a must-read for all marketers and bloggers! Thanks for sharing.

  • NC

    Nathan Collier

    over 1 year ago #

    "Benji is scared of Reddit." Best email subject line ever. :)

    Great article!

    • BH

      Benji Hyam

      over 1 year ago #

      I am. It's not a safe place... That and Hacker News...

      I feel like people have nothing better to do than spew hate all day.

      • AD

        Aaron Dun

        over 1 year ago #

        I agree, super intimidating, and this article didn't make me feel any better about it. I guess I will stick to Twitter... no vile opinions there... oh, wait... never mind #bringback140

  • RS

    Rishabh Saxena

    over 1 year ago #

    Great article, Si!

    I wish I'd come across something like this earlier when I started using Reddit. Not proud to say I ended up getting banned from a couple of subreddits, but have gotten wiser and understand the space much better now.

    If your contribution is a true value contribution to the sub, then Reddit is amazing at getting organic traffic.

  • LS

    Leo Sussan

    over 1 year ago #

    Great article - we're experimenting further with Reddit, and this seems like an excellent primer. Good read.

  • SK

    Shabaz khan

    over 1 year ago #

    Reddit is a white space for marketers. The fact that marketers stay away from Reddit is exactly why we should explore it. I've been using it from more than 2 years and have successfully pulled enough traffic to crash my website several times.

    Added to the article, my personal advice is, try to become a Redditor before becoming a Reddit marketer. Reddit requires time and efforts, and believe me, the return on your investment will be totally worth it.

  • RB

    Robert Bausmert

    over 1 year ago #

    My take on reddit marketing: Marketing should be about communicating valve whether it is reddit or not. If a marketer is scared of reddit he or she probably cares more about short term wins than about providing value, which in my opinion says a lot about his or her qualities as a marketer.

    If value is your number 1 priority there is no need to be scared of reddit. Be transparent and relevant and reddit will like you.

  • BF

    Brennan Flentge

    over 1 year ago #

    This is great. Reddit requires an entirely different strategy.

    • SO

      Si Quan Ong

      over 1 year ago #

      I actually disagree. As I mention a lot in my article, Reddit is about value. Marketers fail because they want the short-term returns without the effort.

  • ML

    Mark Lindquist

    over 1 year ago #

    Any thoughts on conversion rates from Reddit for B2B vs B2C? For instance, I know that Scott's Cheap Flights (daily email of super cheap domestic and international flights) has had amazing results via Reddit, but I'm not sold that it's effective for B2B.

    • BH

      Benji Hyam

      over 1 year ago #

      I don't have #s... It depends on the business but I've used it successfully at multiple companies to drive leads (all B2B). It's all about finding the right subreddits to post in. Sometimes while the avg time on site, or quality might be lower, the volume of traffic and awareness from Reddit helps because people share your content on other channels that does have your target audience in it.

      As with most channels, when your traffic goes up, your conversion rate typically goes down. I think you should just keep testing it and testing different subreddits.

  • PK

    Prerna Kapoor

    over 1 year ago #

    Really insightful read. Thanks for sharing this article, Benji!

  • SK

    Siddarth Krishna

    over 1 year ago #

    I've been a Redditor for the past two years. So, I know the potential it holds. But, I haven't been able to crack it for marketing purposes. This article looks like it can help me though. Thanks, Benji!

  • NB

    Nikolay Borisov

    over 1 year ago #

    Thank you for the practical insight and guide. Implementing now.

  • CL

    Cassie Lance

    about 1 year ago #

    As someone who markets to developers, I fear both Reddit and Hacker News. Both can be brutal if you don't have valuable content. Great read and great tips. Thanks for posting.

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