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Author suggests that growth hacking skills are nothing new but simply a rebranding exercise for tech-savvy marketers tired of being lumped together with lazy, ineffective marketers.  However he does acknowledge the importance of "accelerated data informed learning" to growth hacking.  

  • SE

    Sean Ellis

    over 4 years ago #

    Great find on this article @amvlad ! While the author emphasizes the skills over process a bit too much, it's generally a very good article. It's pretty long so I sent it to my Kindle for another read.

    • SE

      Sean Ellis

      over 4 years ago #

      2nd half of the article is a bit more useful than the first half. Some great tips about making growth hacking work in a larger organization.

  • JG

    Joel Goyette

    over 4 years ago #

    AJ Kohn is a really sharp marketer and SEO. I appreciate that most of his content is long-form and goes pretty deep on most topics.

    Highly recommend popping his blog into your RSS/Feedly if you haven't already: http://www.blindfiveyearold.com/

  • HV

    Humberto valle

    over 4 years ago #

    WOW, WHAT A GREAT READ.THANK YOU.

  • GG

    Gail Gardner

    about 4 years ago #

    It takes too many years for one marketer to learn everything mentioned in this post. The solution is to have a strategist directing specialists who implement the strategist's vision. It isn't laziness to not know everything there is to know to implement it all yourself; it is wiser to work through others, but know enough to verify their implementation is correct.

  • ZA

    Zenophon Abraham

    almost 4 years ago #

    I think he goes off the rails by forgetting (if he ever knew) that growthhacking is a child of bootstrapping. The approach is borne of the need to do online marketing without spending a dime, if possible. Now it goes without saying a good marketer in a company of means will have the bucks to get the right services, and so on - or need to be data-minded if only to maintain their bureaucratic position in the company.

  • TC

    Tom Catnach

    over 4 years ago #

    I can definitely relate to "stay in your lane." It seems to me that (whilst I'm very early in career) some organisations were always going to push back. They wanted somebody to make the things they asked for, not somebody who was genuinely passionate about growing a business and would always look for new ways to do so.

    Organisationally there are lots of reasons for this. If I get to running my own business I'll never hire a "castle builder" as castles have walls, and walls stop growth. Nobody wants the new 20-something employee suggesting changes to product, or editorial, or events.

    I'm now in a more accepting business and am relishing the challenge of trying to learn how to run a team at 23. I'm so thankful for all the experience and ideas I can draw from this website! It's so great to know other people feel the same!

    • GG

      Gail Gardner

      about 4 years ago #

      Getting the clients to agree to implement what you KNOW will grow their business is an even greater challenge than integrating all the technology.

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