It's really like there are two article here:
The first is a bash of growth hacking based on clearly misunderstanding it. Author is being inflammatory when he writes "Among real growth experts — the ones who have worked on growth at high-growth Internet companies — “growth hacking” is a loaded term. Loaded with hype. Loaded with bad ideas about how Internet companies actually grow: Empty at best, misleading at worst."
Second is a series of interviews that are loaded with good stuff on growth by Andy Johns, Josh Elman, and Stan Chudnovsky. Skip the first and read the 2nd unless you enjoy rubbernecking.
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