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Since we’re both in the business of qualitative data, Wootric reached out to Morgan Brown to interview him for his expertise in the field.

He answers the following questions:

  • How have you used qualitative research in your career as a growth marketer?
  • What are the differences between qualitative and quantitative research?
  • What is the importance of qualitative research for online businesses?
  • What methodologies can be used to conduct qualitative research? How can a business make sense of all the feedback they get ? We think some people inherently distrust qualitative, don’t know what to do when they get A LOT of it.
  • What are some of the common mistakes people make (or fears? resistance?) when conducting qualitative research and how can they be avoided?
  • How can qualitative research be used to find language-market fit, problem-solution fit, and product-market fit?
  • How can it be used to help scale a startup once product-market fit has been established?
  • LA

    Lisa Abbott

    over 4 years ago #

    I love this "Qualitative research for me really lies at the heart of what it means to be a marketer. "