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Sean Ellis, CEO of GrowthHackers, and Morgan Brown, COO of Inman News, launched a new book today called Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success, from Crown Business. It’s slated as, “The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.” This post is an excerpt from the book that tells the story of how Josh Elman, former Product Manager at Twitter and current Partner at Greylock, figured out that following 30 people was a growth driver at early Twitter.

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    Morgan Brown

    over 2 years ago #

    Thanks for sharing this Nick. This excerpt is, for me at least, the crux of the whole book. When people ask "How is growth different than marketing?" this is one of the examples I always point to. I think it's the perfect story of how data was used (combined with user feedback) to offer a deep insight into how the product was used and how value was created. That insight, in turn, was used to inform product development and drive growth.

    Josh is a real leader when it comes to this approach to growth and we really appreciate him sharing those stories with us to help demonstrate how the growth hacking process works out in the wild.

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