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Today’s users don’t follow straightforward customer journeys. We exist in a multi-channel, cross-device world.

Users are likely to begin their digital journeys anywhere, at any time, move in any direction, further and backward, drop off and resume, at their will.

Each point in these journeys are opportunities for you to engage with them and nurture them towards a conversion event. For digital marketers like you, who are committed to driving business goals through effective marketing, the 4 Rs of marketing is indeed the mantra to live by.