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A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they're releasing some new data on the click-through rates of push notifications, showing the differences between app categories and breaking down the reasons why some apps are so much stronger than others.

  • MK

    Matthew Kremer

    over 5 years ago #

    I love all of the examples that we're included, some were actually quite funny! Definitely a great read.

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