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Did you know that the average news push notification is 11 words long? Taplytics recently launched its Labs initiative, which is the public host to experiments and tests on mobile trends that team members independently conduct. The first test gathered push notification data from over 100 apps to gain insights on how different industries - including weather, social and productivity - are uniquely using push notifications. Check it out!

  • PA

    Pulkit Agrawal

    2 months ago #

    This is great! Analysis of push notifications is valuable for every marketer, because these are all about succinct copy that drives action -- something marketers need everywhere: websites, emails, product tours, etc!

    • AG

      Aaron Glazer

      2 months ago #

      Thanks for the feedback Pulkit! There's a ton of information out there that isn't being analyzed to the fullest, so we hope Taplytics Labs can empower marketers to make smart, data-driven decisions :)

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