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Being a mobile marketer in this crowded app marketing space can be super challenging. It is important for marketers like you to rise above the clutter of apps that send push notifications day-in and day-out.

You need to make sure your notifications reach the users’ device but at the right time through hyper-personalized and contextual content.

Before you begin crafting incredible push notification campaigns, you need to remember these 7 essentials to retain and uplift the hygiene of your push notification campaigns: